Kate, a digital marketer with twenty-five years of experience in the online world, is the co-founder and Chief Strategist at LintBucket Media. Prior to co-founding LintBucket, Kate worked at several digital agencies, software shops and startups in Toronto and Vancouver. Kate specializes in working with organizations to incorporate social media and online communications in their overall communications strategy and priorities. In particular, Kate helps them to define a social communications strategy and then to implement supporting social communications programs. She helps clients assess their organizational readiness for social media engagement, develop overarching corporate social media policies and create platform-specific strategies depending on client communication goals. Kate also works with an organization’s internal team to build and grow skills and competency in social media. Kate has been a part-time lecturer at the University of British Columbia on Social Media Fundamentals. She continues to be a regular speaker at public marketing industry events in North America as well as internal events for organizations that want to better understand how to engage with their audiences online. She also holds small “Social Media Springboard” workshops for small businesses that want to take advantage of social tools. Kate has served on the digital committee for the Canadian Marketing Association as well as on the Advertiser’s Council of the Interactive Advertising Bureau of Canada. She is a leading authority on social media and is often quoted in mainstream media, including CBC, Inc. Magazine, the National Post, the Montreal Gazette, Today's Parent and Marketing Magazine. She was the technical editor for a recent popular book on social media, Friends with Benefits: A Social Media Marketing Handbook. You can get in touch with Kate at KateTrgovac.com or follow her on Twitter at @mynameiskate.