July 12, 2022


Applications now closed

Application deadline: August 31, 2022

Women in Film & Television Vancouver (WIFTV), in association with the Whistler Film Festival (WFF), announce the 11th MARKET PREPARATION MENTORSHIP, a development program that provides a producer, director or writer the opportunity to take a long-form narrative or limited series project to market. 

The chosen mentee will receive a 2022 WFF Premium Industry Pass to attend the 2022 Whistler Film Festival + Summit, November 30 to December 4, 2022, as well as a personal coaching session with an experienced producer prior to the festival. This private coaching session will cover several topics to prepare the Mentee to pitch their project(s) during the 1+1 meetings during the 2022 WFF Content + Summit.

The goal of the mentorship will be to provide the recipient with experience in preparing their project pitch for presentation to potential collaborators, funders and partners. The recipient will feel more confident and informed in regards to the preparation required and how to best present their ideas. The recipient will receive valuable insight into building their career and may maintain a relationship with their mentor past the festival period.

Prior to the festival, the mentee will participate in personal coaching sessions with a Producer or Marketing Executive mentor personally chosen by the WFF and WIFTV. 

Topics for personal coaching may include:

  • Creating a one-sheet.
  • Pitching advice.
  • Who is buying what?
  • Who to target with your project.
  • How to add cache and marketable elements to your project.
  • How to build an audience for the project/marketing 101.

Following the personal coaching session, the mentee will attend at least three 1+1 meetings with Summit guests to pitch their project. It is expected that the mentee will enhance their experience by engaging in both the WFF and WIFTV social media channels.

Christina Saliba was our 2021 Mentee. Read the release here



Applications will be reviewed and selected by a jury of industry professionals and WFF representatives and will be announced by WIFTV in early October.


2022 JURY


Laura Arboleda 


Laura Arboleda is a queer Colombian-Mestizo filmmaker and programmer. She holds a B.F.A. in Film Production from Simon Fraser University and is an alum of Vancouver International Film Festival’s Mentorship Program. Her previous short films have screened in festivals and venues across North America, Asia, and Europe. She continues to expand her film practice, making short documentaries and process based experimental films. Her work explores themes of shared memories and spaces. Laura is the Senior Programmer with Vancouver Short Film Festival and serves on the Board of Directors of WIFT Vancouver.


Alisa Luke


Alisa is a Vancouver-based writer and producer who loves the opportunity to be involved in socially and culturally relevant narratives that effect change. Through her work in post-production, she’s delivered more than 80 titles including features, MOWs, shorts and animated programs to networks, distributors and festivals.


Andy Alvarez


Andy Alvarez is an award-winning Colombian Canadian filmmaker and co-founder of Studio 104 Entertainment Inc. Her short film “La Mariposa” (2017), based on her personal story of growing up as an immigrant in Canada, won a Leo Award in 2018. Since then, she has written and directed “Our Home” (2019), garnering accolades from Hot Docs 2019 and winning the Best Canadian Short Film Award a the Wilson Oakville Film Festival in 2020. She also co-wrote and directed; “Sol” (2020), which was in the top 6 of the Crazy 8s short film competition in 2020. As of 2022, Andy has had three projects licensed by CBC, “La Mariposa,” “Sol,” and “Growing Up With Mi Familia” (2021). With the support of TELEFILM Canada, she is currently developing her feature film, “La Estrella al Lado de la Luna.”



  • ​​Must be a WIFTV Experienced or Early Career/Student member (women or gender-diverse producers, directors or writers) in good standing (may join at the time of application).
  • Must have a feature film project or a limited series project (documentary or fiction) in development suitable to pitch at the festival.
  • Must be available to attend the 2022 Whistler Film Festival in November/December
  • Must write a blog post for WIFTV and Whistler Film Festival during the Festival dates.
  • Must participate in social media engagement for the promotion of the festival and programs.
  • Must complete a final report within two weeks of the mentorship completion to be submitted to both WFF and WIFTV.
  • Mentee is responsible for their own travel, accommodation and expenses while at the festival.
  • Must have paid the registration fee ($30 plus GST). We are committed to removing barriers for underrepresented filmmakers. If this application fee is a barrier to your applying, please email us for a waiver at patrycja@womeninfilm.ca.


  • Register and make your payment online: $30 + $1.50 GST = $31.50.
  • Submit your application HERE 
  • Email patrycja@womeninfilm.ca with “WFF Mentorship” in the subject line and attach a single PDF document that includes: 
    • A one-page synopsis of your feature film or limited series project 
    • Your CV
    • A one-page description of the project’s development history to date, and listing any attached key creatives (include bio/info links, if possible)
    • A one-page letter outlining how you and your project will benefit from the mentorship

The Whistler Film Festival Society is a charitable cultural organization dedicated to furthering the art of film by providing programs that focus on the discovery, development and promotion of new talent culminating with a must-attend festival for artists, industry and audiences in Whistler. Find out more at whistlerfilmfestival.com.