October 15, 2016, 10:00 AM - 5:00 PM

Membership is open to both women and men and discounts are available to students, seniors, those living at a geographic distance, and those living with disabilities. For more information about membership please click here or give us a call at 604-685-1152. 

Presented by Telus_medium

This workshop with Kate Perkins (bio below) will cover the following topics: 


  • What is a film publicist?
  • Publicity streams (unit, festival, release/ what are the various roles of a publicist)
  • The business aspect
    • How to look at a film as a business
    • How to look for the elements of a film that can be commodified

Everything’s Gone Green, directed by Paul Cox, written by Douglas Copeland and produced by Elizabeth Yake, will be the case study and the afternoon will be spent analyzing this from a publicist’s perspective.

If you are a film producer looking to learn how to work with a publicist, or having to wear the hat of the publicist, or a communications student or professional looking to expand your areas of expertise, this workshop is for you. 


10:00 AM - 10:30 AM        Registration and introduction

10:30 AM - 1:00 PM          What is a film publicist? Publicity streams and the business aspect

1:00 PM - 1:30 PM            Lunch break (bring your own lunch or purchase nearby)

1:30 PM - 5:00 PM            Everything's Gone Green case study  

Location: Boardrooom at the Alliance for Arts and Culture, 100-938 Howe Street.  

Kate Perkins is a former freelance film publicist who spent over 10 years involved in every area of film publicity. During that time, Kate worked on Canadian and US productions' publicity that ranged from unit publicity (during production), festivals and theatrical releases. Responsibilities included building, coordinating and executing press schedules, booking screenings, overseeing photographers and video crews. In addition, Kate's experience covered all talent and agent handling and writing and submitting press releases to media and trades.

Kate retired from the industry five years ago, but remains a strong advocate for Canadian film, talent and the importance of telling our stories.