March 11, 2016, 10:30 AM - 12:00 PM




A presentation by media strategist Tracey Friesen

Location: Vancity Theatre, 1181 Seymour Street

Tracey Friesen focusses on the content of her new book, STORY MONEY IMPACT: Funding Media for Social Change.  This is a book about opportunity.  Many mission-aligned filmmakers, financiers and activists share common goals around impact. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust impact evaluation tools. STORY MONEY IMPACT illuminates the sweet spot at the core of these three pursuits.  


Apply to be a case study for the Story Money Impact presentation, and your project may benefit from being publicly workshopped. Deadline to apply for the case study is March 7th.


  • For session registrants only.
  • BC based filmmakers.
  • Project in development.
  • Documentaries prioritized, but dramas may also submit.  

If interested, prepare the following as one single pdf document and send to

  • Your name, email address and phone number
  • Story – synopsis (150 words max).
  • Money – partners/ funders secured and/ or sought.  (bullet points)
  • Impact – preliminary outreach strategy (150 word max) 


Tracey Friesen Bio

Tracey Friesen is a media strategist, committed to supporting storytellers and social innovators in the creation of impactful content. Formerly an Executive Producer of the National Film Board of Canada’s studio in Vancouver, her credits include ScaredSacred, Carts of Darkness and Force of Nature: The David Suzuki Movie. Tracey spent three years on the board of Women in Film & Television Vancouver - serving one term as president - and was honoured with their 2013 Woman of the Year Award. She was a mentor for the Minerva Foundation and a protégée in Women in View’s Creative Leaders program. After the NFB, Tracey wrote three major media industry research papers and the documentary film Amplify HER, directed by Ian MacKenzie and produced by Nicole Sorochan. In 2015 she became the Director of Programming for Roundhouse Radio 98.3 Vancouver, a hyper local commercial station with a community impact focus.  Tracey’s first book Story Money Impact: Funding Media for Social Change is being released by Routledge/ Focal Press in March 2016. 

Registration is required for this event. Pre-register above, or register at the event by arriving at least 20 minutes early.

Cost: members - $30/ non-members - $50 / students- $30 (students are required to show valid student ID upon arrival at the presentation)