March 12, 2016, 9:30 - 11:30 AM



A Presentation by Digital Media & Marketing Mentor Annelise Larson

Location: Vancity Theatre, 1181 Seymour Street

Storytellers and filmmakers can use the digital world to grow an audience and community, affect change, tell stories, grow their professional brand, make money and so much more. In this 1 1/2 hour workshop, digital strategist Annelise Larson will walk through how the digital opportunity can help you accomplish your goals. Topics covered will include:

·         The audience opportunity

·         The engagement opportunity

·         The branding opportunity

·         The data opportunity

Annelise comes from a background as an independent producer, with training at such prestigious institutions at the Canadian Film Centre (Producer’s Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of online marketing and has always been an avid gamer and consumer of digital content. She works extensively with government organizations and production companies in the film, television and interactive industries in North America. Her focus is helping content creators and storytellers to use the power of online language and data to define, find, attract and engage their audiences and work toward strategic and sustainable digital business models. She has sat on the Interactive Fund jury for BC Film + Media, the Experimental Stream jury for the CMF, and has taught across the country on behalf of such organizations as Telefilm, Women in Film, BC Film + Media, CHRC and the Independent Production Fund.  Annelise has developed and implemented marketing strategies and gathered and analyzed online data for digital and screen media products as diverse as social TV apps, transmedia experiences, webisode series, feature films, television series and production companies themselves. Her online course Becoming a Storypreneur has been taught to media storytellers across Canada and in conjunction with Boost Hbg in Sweden.


Registration is required for this event. Pre-register above, or register at the event by arriving at least 20 minutes early.

Cost: members - $30 / non-members - $50